Entries Tagged Marketing

When, if ever, should you pay for a plumbing lead? There is certainly no shortage of lead-generating services out there — all ready,...

Look back at the last time you needed a new service provider, whether it was a new barber, landscaper or handyman. Did...

If a homeowner’s drain was clogged in 1998, she’d open the phonebook and choose a plumber based on a friend’s recommendation or...

If you’ve been paying attention to your online presence and SEO efforts, you already know that pay-to-play is the future. Yes, having...

Business prospects are bright for The Sunny Plumber. Since it was launched in Arizona in 2013, the plumbing company has already reached...

Online marketing and offline marketing — two separate things, right? Well, yes and no. While the strategies, avenues, and techniques themselves are...

There’s a problem in the plumbing industry. A problem that most plumbers don’t even realize they have and the result is costing...

If you’re using a blog on your website to promote your plumbing business, competition is heating up — not from competitor blogs, but from...

Anja Smith, a managing partner in her family’s South Carolina plumbing business, has been writing for PlumberMag.com for more than a year...

As is typically the drill when the latter part of December arrives and a new year approaches, it’s time for some reflection....

Many plumbers got into the business because they liked working with their hands, solving problems and helping others. Maybe you worked for...

There’s a reason fishermen bring a tackle box with them — different fish respond to different kinds of lures. If they brought...

Video marketing has been one of the most daunting (in my own head) challenges I’ve faced as a marketing professional. Some things...

When marketing a plumbing business, many owners choose advertising based on their available budget, confident whatever they can afford will ensure a...