Master plumber Linda Hudek has learned many important business lessons since she established her business, LH Plumbing Services in Fairfield, Ohio, in 2010. But there’s one takeaway that stands above the rest: Trying to build a successful business as the lowest-cost plumber in town is a recipe for failure.
Hudek, age 30, concedes that early in her career, she charged less than she should have, just as many other plumbers feel compelled to do in order to gain customers. One reason was the economy at the time, which had slumped into a deep and prolonged recession. The other centered on her
