Promoting Business Can Take Many Different Forms

From company name to website and other networking options, plumbers need to devote some time to marketing

Promoting Business Can Take Many Different Forms

Hugh McLaughlin, owner of 88 Drain in Tucson, Arizona, uses his marketing background to promote his business to make sure customers know who he is and what he does. He has grown his company into a well-recognized and well-respected brand in Arizona. (Photography by Mark Henle)

Inspiration sometimes comes from the most unlikely places. Plumbing contractor Hugh McLaughlin was waiting in line at the DMV when he struck up a conversation with one of his customers. His customer suggested incorporating the words “clog” or “drain” in the company’s...

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