It’s common knowledge in marketing circles that it’s much less expensive to retain existing customers than it is to attract new ones. That makes it important to keep your plumbing company top-of-mind with customers, especially since they typically don’t need a plumber very often.
One solution? Give your customers a small marketing “leave-behind,” which is an effective and inexpensive way to help customers remember your company when they need service, or want to refer your firm to family and friends.
Some plumbers do this with simple basics, such as refrigerator magnets, pens or putting stickers/valve tags on water heaters and the like.
