How to Maintain a Sound, Long-Term Marketing Plan

Some business owners are short-sighted about their marketing and advertising approach, only truly worrying about it during desperate times and chasing instant results. But that kind of thinking negates the positive effects that come from having a solid, long-term plan.

How to Maintain a Sound, Long-Term Marketing Plan

Carter Harkins and Taylor Hill

Every business owner wants to make more money — and many of us rely on marketing and advertising to do so. We invest in marketing and advertising with the hopes (and expectations) that both will bring us more customers, more jobs, and more money. 

But many business owners use the...

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