Those of us who have been in the marketing industry for years throw around abstract terms like “target audience,” “market data,” “leads,” “opportunities,” and “sales conversions” way too much without thinking about what they really mean.
It’s a hazard of any industry to look for faster ways to describe the goals of our work, but in doing so, we run the risk of forgetting that behind each of these jargony phrases and buzzwords are real people with real lives. Every “target” is really a mom, a homeowner, a teacher. Every “lead” is really a human being experiencing enough frustration to warrant
