To grow a new HVAC division at Jolly Plumbing in Wilder, Kentucky, the company revamped an old service-agreement program and rebranded it as the Jolly Home Plan. The primary goal? Customer retention and more consistent work flow during seasonal lulls, says owner Brady Jolly, who bought the company from his father, founder Barry Jolly, in 2017.
The results have been good.“We only had about 50 or 75 customers enrolled under the old program,” Jolly says. “But now we have about 1,000 members.”Spring and fall weather in northern Kentucky is fairly mild, so there’s not much demand for heating and air-conditioning repairs.
Service Agreements Help Retain Customers, Keep Technicians Busy
Jolly Plumbing maintains consistent work flow and avoids seasonal lulls thanks to the 1,000 customers it has on service agreements
Jun 22, 2022
| by Ken Wysocky |
