Marketing Articles

You can still grab people’s attention with traditional forms of advertising, but their initial call to you most often hinges on what they see in online reviews

Plumbing firm uses fictional Minnesota icon to build giant brand recognition.

Before you can even attempt to give clients the solution they’re seeking, you have to be a company they’re willing to contact in the first place

North Carolina couple grows plumbing operation with hard work, dedication and treating customers with respect

As 2020 winds down, now is a good time to assess your marketing practices and what you want to accomplish in that area in 2021

Idaho contractor’s growth spurt illustrates the power of radio and TV advertising

Consistently highlighting your company’s expertise will gradually build your reputation over time, helping to keep you in the public eye and leading to more customers coming on board

You’re likely already competing against enough legitimate companies in your service area for visibility on internet business listings and don’t want your ranking position further hurt by spam. Here’s what you can do about it.

Even if your work is superior to a competitor’s, consumers will view you as equals if you don’t put effort into differentiating yourself with your branding. Be sure you’re putting some time into studying the competition, so that you know where you can stand out.

It’s tempting to want to please everyone and gain every customer you can, but in reality that mindset can hinder rather than help your business

Check out these tips for plumbers to implement a marketing strategy for bringing in new and loyal customers

Massachusetts father-and-son outfit hangs its hat on integrity, technology and service diversity

The pandemic may have you considering whether it’s wise to maintain your current marketing investment. While it’s certainly something worth evaluating, be leery about completely eliminating your marketing budget.