There is an old proverb that goes, “Give a person a fish, and you feed them for a day. Teach a person...
Entries Tagged Marketing
Online Exclusives
How to Protect Your Online Search Rankings From Spam
In most markets, the competition is hot. Even if you’re investing in SEO, PPC, and Local Service Ads (LSAs), it can be...
Online Exclusives
Gain an Edge By Regularly Conducting a Competitor Analysis
All plumbers should consider doing an annual report on their competitors. Completing a competitor analysis report will reveal possible course corrections for...
Online Exclusives
Why Your Business Shouldn’t Be All Things to All People
These days, we’re all sort of culturally conditioned to believe we have to be all things to all people. And when you’re...
Editorial
Essential Tips to Follow to Generate Leads
As a plumber, you probably don’t spend your extra time thinking about marketing. While you don’t need to be an expert plumber...
Editorial
Embracing Technology Brings Continued Success for Plumbing Company
Staying in business for 35 years requires navigating a long road filled with many ups and downs and twists and turns. But...
Editorial
Industry News - September 2020
Asahi/America welcomes new business development managerAsahi/America announced the addition of Peter Quinn to its business development team. He joined the company as...
Online Exclusives
Marketing Your Plumbing Business in Times of Uncertainty
No matter what your plans were for your business at the start of 2020, none of us could have guessed what this...
Editorial
Online Reviews Shouldn’t Be a Second Thought for Business Owners
The fancy marketing jargon is “reputation management,” but most plumbers say it like a four-letter word: reviews.If this topic makes you stick...
Editorial
Uniforms, Wraps Bring Company New Life
Some plumbers may scoff at the idea that a marketing makeover could dramatically amp up their service calls and revenue. Sunshine Ray,...
Online Exclusives
How to Effectively Use Facebook Advertising to Gain Customers
Depending on how old you are, how tech savvy you are, and how much you enjoy arguing politics, your opinion of Facebook...
Online Exclusives
Adapting Your Business for the New Normal
The shifting reality of society is changing business practices across the nation. For plumbers, drain cleaners, relining professionals and anyone providing home...
Videos
What You Are Tomorrow Begins With What You Do Today. 3 Things to Do, and 2 Things Not to Do, Right Now.
We will discuss in layman's terms how businesses making small, but I am impactful moves now - end up making big moves...
Online Exclusives
How to Effectively Influence Customers When Logic Fails
We’ve been doing quite a bit of reading on decision-making. It turns out that logic and facts aren’t always the best ways...













