Marketing Articles

With a focused strategy, you can take advantage of the features of social media to reach a lot of potential customers

Post fun short-form videos on social media platforms like TikTok and YouTube to reach potential customers

Navigating the business side of plumbing with a solid financial plan

This year will be marked by AI's influence and heightened consumer emotions due to political climates, but small businesses that keep certain principles in mind can thrive

A storytelling approach can help enhance your marketing efforts and effectively communicate your expertise and reliability

From auto-reply to dispatch, how artificial intelligence is transforming the trade industry

To boost sales, your plumbing team should do role-playing drills to learn how to educate your customers on products and maintenance

Proactively manage the various business relationships you have, like with wholesalers, and it can give you a significant advantage in the marketplace

A good growth strategy can be boiled down to pricing strategy, hiring well and smartly spending marketing dollars

There are many different ways you and your team can become part of a community, and they’re all beneficial

It’s crucial to have a clear understanding of the financial numbers and other data for your business and what they mean, and you don’t need an accounting degree to do so

Knowing that your potential customers aren’t always making decisions off pure logic can help you craft a more impactful marketing strategy for your business