Marketing Articles

Good planning and follow-through are required to take advantage of Facebook’s huge audience and useful advertising analytics

A lot of factors go into improving your business’ SEO game, but something Google will definitely take note of is your images, videos and other visuals

Tracking where your calls are coming from can help determine how you spend advertising dollars and where you should focus.

Kim Yeagley works hard at running a successful plumbing company but also uses social media to show the younger generation that plenty of fun can be had as well

Don’t jump right in — take your time with social media and learn how it will work for your company.

The evolution of digital media has created many potential marketing avenues, but when you want to get the word out about something to your local community, a carefully crafted press release can still be beneficial

The Google algorithm has become better at recognizing images and tying them to your business and the services you provide. Since potential customers are more drawn to photos, it’s wise to take advantage.

It’s not only for lifestyle influencers. Whether the objective is customer engagement or employee recruitment, some contractors have found Instagram to be a valuable tool.

Revenue, customer satisfaction and market knowledge can all come together to provide success stories for your company.