Marketing Articles

If you’ve yet to incorporate much social media into your marketing strategy, here’s some advice on using it to get you started

If you heavily use Facebook as part of your business marketing efforts, you’ll want to make sure you avoid any practices that could land you a temporary suspension from the social media platform

These companies highly value showcasing their professionalism in various ways in order to attract and retain customers

Social media is a valuable tool for reaching customers, but as the recent Facebook outage proved, you don’t want that to be the only part of your marketing toolbox that you’re utilizing

It’s important to take a proactive approach since unsatisfied customers are more likely to leave a review without any prompting than satisfied ones

Here are some tips to avoid drowning in a ‘sea of sameness’ and get noticed by the potential customers you want to attract

Staying on top of the latest marketing trends like social media engagement is important, but it doesn’t amount to much if you don’t stay focused on some core business tenets

Some business owners are short-sighted about their marketing and advertising approach, only truly worrying about it during desperate times and chasing instant results. But that kind of thinking negates the positive effects that come from having a solid, long-term plan.

Online reviews have become a trusted source of information that showcase a business’ brand, integrity, and authority, as the findings of a recent survey prove

One plumber discusses what helped lead him to success when he first launched his own plumbing shop