Entries Tagged Marketing

SMS, often called text messaging, has been around since 1992. Since then, it has been flourishing as a communication medium between family...

When Lucas Elsing first started Kegonsa Plumbing in Madison, Wisconsin, he figured he’d have to do something unusual to carve out a...

When master plumber Lucas Elsing formed Kegonsa Plumbing in 2018, he was certain he had the technical skills to succeed. “I was pretty...

If you think the word “Korrect” in Korrect Plumbing, Heating & Air Conditioning is misspelled, you are, well, correct. It sticks out...

When Facebook told businesses it was all about getting “likes,” we put our efforts into getting “likes.” We thought the cards we...

One of the most interesting things I got to be a part of while in college was going behind the scenes with...

If you’re considering taking your business on an eco-friendly path, your vehicle fleet is a good place to start. Embracing green plumbing standards...

At Anthony Plumbing, Heating, Cooling & Electrical in Kansas, technicians are encouraged to be bigmouths — as in spread the word to...

It used to be that the only advertising methods for plumbing businesses were local newspaper slots, radio commercials, or, if you had...

When the investors in a drain-cleaning franchise in Minnesota decided to leave the fold and form their own plumbing company, they needed...

New Year’s resolutions almost always fail. And most of the time, it’s because we don’t eliminate the barriers to our success. We might...

About five years ago, plumber Chris Kreutzer got a call from a restaurant owner with a pressing problem: a waterline leak, as...

It’s been a heck of a year. You’re probably tired. And the last thing you want to think about is what’s next....

Some plumbers think that radio and television advertising is something expensive that only big companies can afford. But there’s another viewpoint to...