All of us want to excel in the workplace and to advance our careers as much as possible. That’s all well and...
Small Business Articles
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Effective Business Marketing Easier Said Than Done
We have all heard the adage, “Keep it simple, stupid,” also known as the KISS method.
As easy as that sounds, simple doesn’t...
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How Professional Employer Organizations Can Help a Small Business
As your team grows, human resources needs are likely to expand.
Adding personnel means more complexities with payroll and benefits administration. In some...
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Learn How to Understand What Your Business’ Data Metrics Are Telling You
It’s commonly said that your marketing is only as good as the numbers tell you it is.
But knowing your numbers is sometimes...
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How Responsive Leadership Ensures You're Seen as a 'Good Boss'
The results of a study performed by Perceptyx, a company that specializes in employee surveys and people analytics, should serve as a...
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Lessons on Being an Employer Courtesy of Taylor Swift
Four years ago, when I talked with Wright Thompson about his book The Cost of These Dreams, he called Taylor Swift “the most incredible...
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Coping With the Stresses of Business Ownership
Make no mistake: Running your own business can be a lot of fun. There’s no feeling that’s quite as good as building...
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Phoenix Contractor Taps TikTok Trend to Boost Branding Efforts
TikTok isn’t just for teens that perform eye-catching dance moves or lip-sync to the latest jams. Contractors like Plomero en Phoenix (Plumber...
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Are You Missing Out on Prime Local Opportunities to Market Your Business?
As digital marketers, we often get questions about, well, digital marketing. But we often see companies relying on nothing but online marketing...
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Navigating the Legal Pitfalls of Workers’ Comp
To run a successful operation, employers must safeguard their greatest asset – their employees.
The unpredictability of accidents and injuries in the workplace...
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6 Ways to Polish a Tarnished Reputation as an Employer
Employer branding is the external perception of what it’s like to work at your company. It has always existed in some form,...
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Your Hard-Earned Skills Are Worth a Pretty Penny
My client (his construction company built factories) walked into the conference room where I was writing a keynote for him and tossed...
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Dynamics Shift as More of Gen Z Enters the Workforce
The newest coming-of-age cohort that’s beginning to shift workplace dynamics is Generation Z, generally defined as the 72 million or so people...
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How Social Media Videos Can Transform Your Business Marketing
In the ever-evolving digital landscape, your trusty toolbox now needs a smartphone alongside that wrench.
Social media video platforms like Instagram, TikTok and...









