Business/Marketing/Sales

At some point in your life, I am sure you have played the game of telephone. You tell a secret to a...

Why should you be thinking about the slow season now when you’re being bombarded with work? You have profit in hand, so forget...

Most managers likely consider themselves good leaders. Successful ones typically are. But good leadership and good management are often two different things.People...

None of us have been unmoved by the coverage of this year’s disastrous hurricane season. Led by hurricanes Harvey and Irma, multiple...

Every plumbing company has a brand. It is the combination of your company name and slogan, your logo, the colors you use...

If you’re an HVAC contractor, online reputation management is something that you should be thinking about. Your business depends on good feedback...

Have you ever met a small-business owner who was committed to making his or her company as efficient as possible — constantly...

When you’re thinking about how to market your business, traditional media sources like print, radio ads and television may often come to...

As the baby boomers (those born between 1946 and 1964) retire in droves and Generation X (born between 1965 and the late...

Using social media and a strong focus on customer relations, American Drain Works & Plumbing Company has seen its clientele base in...

It’s true that people do business with people, but that phrase doesn’t go far enough. People do business with people they like.Being...

Do you want to grow your plumbing business? Do you want to create a strong brand that attracts the best customers? Do...

As Bob Oates explains his drain cleaning and plumbing firm’s integrated marketing campaign, it’s hard to determine what’s more impressive: the number...

Do your customers like you? What about your plumbers, are they likeable?Maybe you think likeability doesn’t matter. Maybe you believe in the...

Very few small-business owners enjoy the comforts of total consistency. Usually, business comes in cycles. You’ll have periods where you’re extremely busy...

Bill Rozga employs 30 people, including four master plumbers, three journeymen, two apprentices, and numerous support personnel. He knows that with the...

Earlier this year, I had the privilege of hosting a seminar called “Know Your Role in SEO” (search engine optimization) at the...