Business Strategy Articles

Most people approach life from either a perspective of “abundance” or “scarcity.” The category you fall under can greatly impact your company.

When Jim Curoso wanted an education on business matters he was lacking knowledge in, he turned to the Business Network Institute and got what he was looking for

Assertiveness doesn’t come naturally to everyone, but these tips will help you communicate like a leader.

North Carolina couple grows plumbing operation with hard work, dedication and treating customers with respect

Automated customer-service software increases operational efficiencies for New Jersey contractor.

It’s important to carefully track your cost variance on jobs since even small tweaks can have a big effect on profit margins

Here’s a look at assessing the first two items when conducting a thorough SWOT analysis of your company’s operations

A strategic market analysis may uncover competitive disadvantages or push you in new directions to find greater profitability

Now that 2020 is nearly over, it’s time to plan what’s ahead next year for your company

Consistently highlighting your company’s expertise will gradually build your reputation over time, helping to keep you in the public eye and leading to more customers coming on board

Mike Brewer carefully did his due diligence before fully committing to a franchise opportunity, but 16 years in, he’s satisfied with how it’s helping him grow the service side of his plumbing business

Don’t get caught up in these counterproductive practices that will hurt your company in the long term

Even if your work is superior to a competitor’s, consumers will view you as equals if you don’t put effort into differentiating yourself with your branding. Be sure you’re putting some time into studying the competition, so that you know where you can stand out.