When master plumber Lucas Elsing formed Kegonsa Plumbing in 2018, he was certain he had the technical skills to succeed.
“I was pretty...
Business Strategy Articles
Editorial
Reach Out to Other Owners and Firms to Give You Guidance
A couple months ago the Green Bay Packers, Tampa Bay Buccaneers, Buffalo Bills and Kansas City Chiefs were battling it out for...
Editorial
It’s Time to Get Creative With Company Names
If you think the word “Korrect” in Korrect Plumbing, Heating & Air Conditioning is misspelled, you are, well, correct. It sticks out...
Online Exclusives
Are You an Expert or Jack of All Trades?
Let’s picture your skill set and professional knowledge as a trench.
Like in real life, trenches take on different shapes and sizes, deep...
Online Exclusives
Focus Marketing Efforts Through Platforms You Own
When Facebook told businesses it was all about getting “likes,” we put our efforts into getting “likes.” We thought the cards we...
Online Exclusives
Why Should You Offer Customers Pipe Rehabilitation?
“I bought a jetter several years ago and it’s the only tool I need to keep sewers flowing. I think that the...
Editorial
Logo, Color Scheme All Draw Awareness to Your Company
One of the most interesting things I got to be a part of while in college was going behind the scenes with...
Editorial
Going Green Can Have Many Benefits for Plumbing Companies
If you’re considering taking your business on an eco-friendly path, your vehicle fleet is a good place to start.
Embracing green plumbing standards...
Editorial
4 Questions to Answer on Your Website for a Dramatic Booking Increase
When someone visits your plumbing company’s website because they have a problem that needs to be fixed, they’re looking for the answers...
Editorial
Customers Earn Cash Back by Referring to Plumbing Company
At Anthony Plumbing, Heating, Cooling & Electrical in Kansas, technicians are encouraged to be bigmouths — as in spread the word to...
Online Exclusives
Customers Expect a Variety of Payment Options
Do you accept Bitcoin? Probably not.
Few plumbers take groundbreaking forms of currency, and that’s OK. However, customers do expect various payment options. If your...
Online Exclusives
Charging Call-Out Fees For Providing Estimates
I'm going to begin with a brief look at car dealerships. Stick with me.
In the past, car dealerships would write down their...
Online Exclusives
Big-City Plumber’s Approach Exudes a Small-Town Feel
Working in an environment like Queens in New York City, where residents are numbered in the millions, might seem overwhelming to a...
Online Exclusives
Turn Website Views Into Customers
A lot changed in 2020. But one of the things that remained constant is the need for a well-optimized, high-converting website.How does...
















