Business Strategy Articles

Getting the attention of potential customers is one of the most difficult tasks for a startup business. One plumber found an effective method in answering people’s questions on the radio.

The things that were applicable to your online marketing strategy five years ago may no longer be relevant. Here are five tips to keep in mind.

Any downtime you have is a perfect opportunity to look at strategies to employ to keep your company on the right growth trajectory

The skills you need to be effective out in the field are oftentimes separate from what it takes to run a successful business. That’s where a little outside coaching can help.

Efforts like online marketing are no longer a choice to be made for your business. They are imperative if you want to grow.

A key element of your company’s profitability is its pricing structure. If you’ve long been focused on time and materials but are thinking about transitioning to flat-rate pricing, you undoubtedly have a lot of questions. Here are some answers.

It’s a good way to help customers take care of their property, but make sure you also guard your own interests when selling maintenance agreements

Narrowing your focus and learning to delegate are key to building a successful business

It takes guts to approach the boss and ask for more money. Treat the request with respect, and follow these important steps before you blurt out a yes or no.

When you are in the early stages of getting a company started and are eager for success, it can be easy to make shortsighted mistakes that ultimately hurt your business

When handled correctly, upselling products is a proverbial win-win for plumbers and their customers

Contractors can learn from and build upon things that get in their way as they operate a business

Create a solid plan to encourage your top employees to stick around; but tread lightly when it comes to giving up equity in the company

Relationships are a key to long-term business growth, but good ones don’t magically happen so it’s important to be mindful about how you go about cultivating them