Business Strategy Articles

Don’t be afraid to make mistakes along the way, but learn from them as you grow your company

If you’re not smart and strategic about your marketing efforts, the results might look as if you’re not promoting your business at all

Bad online reviews — justified or not — are inevitable, but you have a lot of control over how things play out from there

Businesses that undercut their services are a frustration in this industry, but if you stay on top of how efficiently your operation is being run, you won’t be tempted to head down that road

There are ways you can relieve some of the risk associated with starting a new business.

Here’s a look at a few basic models you’ll want to consider as you’re developing your business’ preferred pricing strategy

Transitioning to a paid time off system may make your employees happier and save you time, money and human resources headaches down the road

You start your own business largely to have more control over operations, but there’s a point where that can become detrimental to both yourself and your company

Growth is great if that’s a goal for your company, but you’ll have to be prepared to adjust your small-business perspective accordingly

You may already be diligently monitoring online reviews customers write about your company, but have you ever thought about doing the same for your competitors? There could be something there to learn as well.

These five strategies can help you earn more work — even if your estimate is not the lowest one a potential customer has received

Instead of going to collections or court right away, explore all other ways of getting paid first.

With all the factors involved in running a successful business, you’re probably not giving much thought to the physical walls of your office. Perhaps reconsider that and use these tips on how that space can help with your larger business missions.

No matter where you land in the debate over flat-rate pricing versus time-and-materials pricing, there’s a lesson to be learned in the author’s story