The service agreement model at Tri-County Water Services is built around a single truth: People would rather prevent a disaster than respond to one if you show them why it matters. Brent Hershey and his team have refined a simple framework that keeps customers engaged year after year.
1. Sell at the right moment
Timing is everything. Tri-County introduces the agreement when homeowners are already focused on system performance such as after a pump failure or when new water treatment or onsite wastewater equipment is installed. When the pain or risk is fresh, customers are most open to solutions that keep the
3 Rules for Recurring Revenue
Tri-County Water Services owner Brent Hershey provides perspective about his company's proactive service blueprint
Mar 09, 2026
| by Suzan Marie Chin-Taylor |













