Business/Marketing/Sales

Although you may both be going after the same customer base, it’s not necessarily wise to treat competing companies as the enemy

Hard questions need to be asked to figure out what’s truly best for a family-run business

Keeping a regular blog can be especially valuable for service companies

Ed Zeitler’s recipe for effective marketing has been a combination of a catchy slogan and his children doing the radio recording

Being your own boss can be overwhelming to the point where you forget the goals you thought it would help you achieve. Take back control by using this process as a guide.

Websites are often the first impression potential customers are getting of your business. Make sure you’re not doing something that drives them away.

Panic won’t set in when a business emergency arises if you have a solid response plan you can turn to

Grand plans to be more productive and efficient can get lost in the busy day-to-day routine. Make it more manageable with this approach.

Backstabbing, shirking responsibilities and planting seeds of distrust should get these nightmare workers the pink slip

If you have concerned customers who want to filter all of the tap water that enters their home, here’s a crash course on whole-house systems

Competitors will always be there, but it’s up to you whether they impact your business

Don’t believe the negative stereotypes you hear about the younger generation of workers