Customer Education Articles

Here’s a look back on some of what contractors shared in the pages of Plumber magazine in the past year

With countless avenues available for people to communicate with your business, it can be challenging to keep up with all the messages and questions. But ignoring isn’t an option if you want to attract and retain customers.

These companies highly value showcasing their professionalism in various ways in order to attract and retain customers

Armbrust Plumbing is equipped to address customers’ immediate issues quickly, but it also aims to educate and prepare people for what could be coming down the line

It’s important to take a proactive approach since unsatisfied customers are more likely to leave a review without any prompting than satisfied ones

Dealing with customers means soft skills like listening need to be honed just as you would technical skills practiced in the field. Here are some tips.

Here are some tips to avoid drowning in a ‘sea of sameness’ and get noticed by the potential customers you want to attract

Staying on top of the latest marketing trends like social media engagement is important, but it doesn’t amount to much if you don’t stay focused on some core business tenets

Material and equipment prices are particularly volatile right now, creating a challenge for businesses. To stay the course consider what you can control versus what you can’t.

Educating young people and working to change public perception will help invigorate the plumbing trade

Online reviews have become a trusted source of information that showcase a business’ brand, integrity, and authority, as the findings of a recent survey prove

If you get complaints about pricing, don’t automatically assume it means customers want you to go as cheap as possible. Consider the lessons of the author’s story.

Use your role as an expert to help make sure your customers are properly educated

Make sure you’re doing everything you can to show customers that you’re the expert they expect you to be