“I bought a jetter several years ago and it’s the only tool I need to keep sewers flowing. I think that the...
Entries Tagged Customer Education
Online Exclusives
Charging Call-Out Fees For Providing Estimates
I'm going to begin with a brief look at car dealerships. Stick with me.
In the past, car dealerships would write down their...
Online Exclusives
Don’t Shy Away From Pointing Out Shoddy Craftsmanship
Recently I went to a house that had a few significant issues.
A kitchen sink drain, with no trap, ran down a stairwell...
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Remove Barriers That Prevent Potential Customers From Calling You
New Year’s resolutions almost always fail. And most of the time, it’s because we don’t eliminate the barriers to our success.
We might...
Online Exclusives
Plumber Sees Tankless Water Heater Trend Picking Up
Sales of tankless water heaters are picking up in and around Santa Rosa, California, says Jim Curoso, owner of Curoso Plumbing, which...
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4 Tips for Devising a Successful Marketing Plan in the New Year
It’s been a heck of a year. You’re probably tired. And the last thing you want to think about is what’s next....
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Combatting Frozen Waterlines
It's that time of year when pipes in certain climates can be susceptible to freezing.
Water pipes that freeze most frequently are:
Pipes that...
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Gain an Edge By Regularly Conducting a Competitor Analysis
All plumbers should consider doing an annual report on their competitors. Completing a competitor analysis report will reveal possible course corrections for...
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Bradford White Water Heaters Announces Energy Efficiency Awareness Campaign
Bradford White Water Heaters, a manufacturer of commercial, industrial, and residential water heating and storage applications, is conducting a campaign in October...
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Company Focuses on the Details to Stand Apart From the Competition
Differentiating from competitors is a key building block for successful businesses. And providing great customer service is an easy way to set...
Editorial
Educating on Maintenance
You’ve all heard the saying “out of sight, out of mind.” Now, how many of your customers do you think follow it?You...
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Managing Customer Expectations About Hard-To-Locate Plumbing Parts
Plumbing products of the past were made with the professional plumber in mind. Faucets, hose bibbs, taps and shower valves were all...
Editorial
Teachable Moments Arise When Customers Look On
Have you ever had those customers who stand there and watch the whole time you are on the job?It could be a...
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How to Effectively Influence Customers When Logic Fails
We’ve been doing quite a bit of reading on decision-making. It turns out that logic and facts aren’t always the best ways...












