Essential Tips to Follow to Generate Leads

Check out these tips for plumbers to implement a marketing strategy for bringing in new and loyal customers

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As a plumber, you probably don’t spend your extra time thinking about marketing. While you don’t need to be an expert plumber and an expert marketer, you do need to know some basic methods for marketing your plumbing business and bringing more customers to you.

Like it or not, every plumbing business needs to have a marketing strategy. Even if you are the best plumber in the entire country, you won’t have a successful business without doing marketing. In fact, there aren’t any business owners who have built a successful business by sitting around, waiting for people to call.

Think about how you connected with your current customers, and consider how other people in your community are finding a plumber when they need one. Most often, consumers find a plumber by calling someone they already know, asking friends and family for referrals or searching online. Therefore, you need to enable customers to find you in those places.

Even though many plumbers feel intimidated by the idea of marketing, the right marketing strategy will actually save you time and simplify your processes. By creating an online marketing strategy, you can make it easy for customers to find you, trust you and call or make appointments. This allows you to generate leads 24/7 without doing any extra work.

IDEAS TO ENHANCE YOUR MARKETING

Ready to invest in your marketing strategy and grow your business and income? You can start by trying these marketing tips specifically for plumbers. Some effective methods of marketing are completely free, and others require an upfront investment of time and money. By learning how to effectively use different marketing techniques, you’ll be able to make the best use of your investments.

Idea 1: Ensure Your Website Is Up to Date

Make sure you frequently look at your website with a critical eye. If you have out-of-date information or dates on your website, it can cause potential customers to look somewhere else.

It’s also important to consistently add content to your website, like blog posts, infographics or videos. This is a great way to show your visitors that you are a plumbing expert and that you can provide them with helpful tips. Having fresh content on your website is also an important factor for search engine optimization.

Idea 2: Foster Excellent Customer Service

Providing your customers with an excellent experience while you’re in their home is one piece of marketing. This is the most important thing you can do to show them that you actually care about their well-being and that they aren’t just a sale to you.

There are online tools and software to elevate your customer experience even more, but if you don’t want to go that high-tech yet, here are a few easy tips to please your customers:

Respond to all texts, calls and emails as quickly as possible.

Send appointment reminders via text or email.

Automate “on my way” texts and calls.

Use a checklist to give each customer detailed notes about their service and any suggestions.

Idea 3: Encourage and Respond to Reviews

A total of 82% of consumers read online reviews before making a purchase. The reviews of your plumbing business are crucial to your growth and ability to generate leads online. There are a few different places where you can encourage your customers to leave positive reviews, namely Yelp, Google My Business and HomeAdvisor.

On many of these platforms, you can respond to the reviews your customers leave. Responding to your positive and negative reviews shows your past and future customers that you are actively working to give your customers a flawless experience.

Idea 4: Establish a Referral Program

Even customers who are happy with your work can easily forget to recommend you to others. However, you can motivate your customers to share your name by creating a simple referral program and offering incentives. A motivating incentive commonly comes in the form of cash, gift cards or discounts.

Make sure to share details about your referral program on your website, social media pages and on receipts.

Idea 5: Engage Online

You can boost your credibility and grow your online network just by taking advantage of free groups and platforms like Facebook groups, plumbing forums and question-and-answer sites. Think about online places where people ask questions related to home improvement or plumbing, and then engage with those people by commenting and answering questions.

Idea 6: Use Social Media to Reach Customers 

Social media can be an extremely useful tool to make your growing plumbing business easy to find, authoritative and well known. You don’t have to use every social media platform, and it’s usually suggested to choose a few platforms that you can do well. In the plumbing industry, Facebook and YouTube are the most commonly used.

You can also use paid ads on individual social media platforms to help your customers find you more easily. You’ll have to create an ad image and text, and then go through settings and customize ad targeting to reach homeowners and property owners in your local area.

Idea 7: Get Involved Locally

One of the most effective ways to become well known in your community is to be involved in local events, groups and associations. You can partner with other local businesses, support charities and sponsor events to build relationships with leaders and make your business name prominent in your community.

BEST OVERALL MARKETING TIPS

There are thousands of different ways you can use your time, energy and money to market your plumbing business. However, in order to get the highest return on investment, you will have to find the marketing methods that are the most attainable and most effective for your business.

Every plumbing company will benefit differently from each marketing method. By testing out each of the seven marketing tips for plumbers, you’ll be able to find the best ways to reach customers in your community and scale your plumbing business.  

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Alan Smith is the marketing coordinator of Spartan Plumbing, Heating & Air Conditioning, a plumbing and HVAC company that assists all types of businesses and residences throughout the Washington, D.C., region and parts of Maryland. Spartan has an A+ rating by the Better Business Bureau.



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